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Inspire Young Girls Today to Become Great Leaders Tomorrow
In honor of International Women's Day, Ayça Çakmakli, Senior Design Researcher, offers three ways to influence the next generation of great women. Every year on ...
Reframing the Conversation: Gender, Design and the Working Mom
Kamdyn Moore, Senior Project Manager, examines a powerful new story on maternity leave in the New Republic and what it means to the Femme Den. The topic of working ...
Why I didn’t pursue a STEM education, but I hope you do
In celebration of Ada Lovelace Day and her contributions to math and science, Smart Design Creative Director Anna Shaw writes an open letter to the women of the class of ...
Fierce, Feminine and Everything in Between – Why Under Armour Gets Women
Jessi Pervola, Associate Director of Brand Experiences, takes a look at Under Armour's powerful new campaign for women. This week, Under Armour (who also happens to ...
Tory Burch Takes on Wearables
Shannon Fong, Associate Director of Industrial Design, takes a look at the new collaboration between Tory Burch and Fitbit. I have to confess, like many other people ...
Article: 4 Ways to Successfully Market Tech to Women
For their feature 4 Ways to Successfully Market Tech to Women, Inc. tapped into the Femme Den and had a discussion with Smart Design’s Anna Shaw. Too many tech ...
Getting Gender Design Right
Smart heads to IDSA’s Women in Industrial Design Show
Design For Your Early Adopters: Women
Smart heads to the AIGA Y Design Conference