Design For Your Early Adopters: Women

One of the leaders of the Femme Den, Anna Shaw, had the pleasure of speaking at the recent inaugural O’Reilly Solid Conference, which focused on the convergence of hardware and software. In her talk, “Design For Your Early Adopters: Women,” she discussed women’s needs and decision-making processes, showed examples of past product successes and failures, and finished with principles for creating connected products that women will be the first to adopt. Anna says that despite myths that women lag in technology use, they have been quietly leading adoption for 150 years. And with women influencing an estimated 85% of consumer purchases and contributing an annual $12 trillion dollars in global spending, attracting her as an early adopter pool can have big pay-off.

For additional insights and key takeaways from SolidCon, please visit Smart Design’s website.

Image courtesy of ComputerWeekly.com.